Twitter is one of the most popular social networks online, and it matters to your business. A lot. If you want to understand your clients’ needs, Twitter can help you. Right now, you’re probably scouring online reviews and analyzing them to gain new insight into what your clients think about your business. While reviews are helpful, Twitter can be even more so.
Limitations of Reviews
There are many limitations to the information you get from online reviews. In most cases, people only write online reviews when they have strong opinions. This means that you’re learning about your clients’ needs mostly from people who either love your business or hate it, and you’re hearing much less from the people in the middle with less extreme and more average viewpoints. Many times those reviews also exist with fairly little information on who posted the review, such as their demographics, other interests, etc.
Benefits of Twitter
Twitter, on the other hand, can offer you a lot more information than individual reviews can. The most obvious example would be if any Twitter users “mention” your business or products. There are lots of programs that can help you track certain mentions, terms, etc. When you identify those mentions, you have the ability to see the commenter’s entire Twitter history. From there, you can learn more about their interests, opinions, location, etc., which will give you even greater insight into their needs as your customer.
The other big thing that Twitter can do is help you identify trends among your clients’ and the rest of the world, too. With #hashtags, you can find what’s popular, as well as track all the tweets that pertain to a certain #hashtag you’re interested in. Most importantly, you can look for trends among your own followers. Those trends can give you very important information about them and their needs, even when they’re not talking about your business in particular. Those trends can provide very valuable information for your business on how to connect with your clients, as well as how to stay ahead of the curve when it comes to trends and new ideas.
On Twitter, you can also jump in on the conversations or start them. While you can respond to client reviews, it’s much less efficient. You can mention clients or direct message them. You can tweet out questions that would provide interesting answers from your clients, and encourage responses, especially with the use of a catchy #hashtag. A good, thought-provoking tweet could generate a much bigger and more insightful response than any one review could provide. You will be hearing from the average clients in addition to the more outspoken ones on Twitter.
If you’re not tracking the trends on Twitter, you need to start. Reviews are old news. While reviews definitely still matter, trends on Twitter are more helpful for gathering ideas that will appeal to your clients and improve your business for them.
Julie Myers is a social media manager and expert reviews tracker. She is currently teaching others about tracking new review alerts.
While you were so entranced by the terrorist act of two losers, CISPA passed the House. It still needs to head its way into the Senate, I’m sure. Was it intentional to do it then? I have no idea. I”m not big on conspiracy theories, but I can tell you that CISPA isn’t exactly all that it’s cracked up to be.
I’ve heard so many conflicting stories of what it is. I do know that if Congressman McClintock votes against it, then I probably wouldn’t like it either. I heard that it enforces companies to get your passwords for your social networking sites or they won’t hire you. WHAT? I’ll add the link to that later.
What I want are YOUR responses on how you think CISPA will affect you and your home business. Will it affect your social networking? Will it affect your personal life? Let’s open this up for discussion below. Any and all links you know about are welcome.
Here is more information on CISPA and the people who voted for/against the bill.
Twitter users hate SPAM. They loathe it. I mean why wouldn’t they? If you subscribe to a timeline and all you get is SPAM floating across the screen of your cellphone then why would you like it? You’ll miss valuable tweets from your friends and family. Unfortunately, people continue to do this and through very unscrupulous black hat methods as well. Sometimes a little SPAM is a good thing, but if you’re not careful you can get your account deleted or even worse your IP address blocked.
Personally, I don’t think a post or two a day is a problem. I’m okay with other people sending a tweet containing their article name and article link. What I don’t like are blind links where the user doesn’t tell me what the information is about. I also don’t like accounts where all they do is send the same or multiple links over and over again. These accounts I usually block almost immediately or at least unsubscribe from them.
There are people who create accounts simply to spam your account. They use bot traffic to find the hashtags you use or the keywords and then start flooding you with traffic in hopes that you see it. Now, some people claim to make tons of money doing this, but they also get their twitter accounts removed. They claim they can tons of users upfront and then send them tons of tweets. Why would anyone consider this a good thing? It might give them a few thousand dollars at first, but then it gives hardworking people like you and I a bad name. It makes all of us Internet marketing types look really, really bad even if we don’t do it.
With the support of complains, these accounts are usually removed quickly but not soon enough. Twitter does eventually ban the IP address of the spammer, but these unscrupulous people spoof their IP numbers through proxy servers so people can find out who they are. Twitter can’t possibly ban all the proxy servers as they go up on different IP addresses and are hard to find. Plus, when it is a good proxy service that helps hide your personal information so you aren’t hacked, I don’t think twitter is going to block these services.
Instead of making people angry, just build your list like a good marketer does and then your life and reputation will be successful.
It’s Easy to Use Pinterest to Market Your Blog
So you’re using Pinterest to market your blog and ideas, but people aren’t clicking on your blog links when looking at your pinned pics. What is the easiest way to get people to click without spamming your Read moreacross every single picture and getting your domain out there?
OK I’m really late to the Pinterest game mainly because I always thought it was about pinning arts and crafts, but I was obviously so wrong. I decided to watch a Pinterest webinar today and even just within the short time of the webinar I learned so many new things about Pinterest.
What I wanted to try first was adding a YouTube video to Pinterest. Since barely any people ever pin videos I didn’t even know it was an option. I took a short peek during the webinar and figured out how to do it. It’s really easy, follow me here:
- Find the video on YouTube that you want to share and open its page.
- Click on the Share button.
- Click on Share This Video
- Copy the URL in the box under the Share This Video button
- Go to your Pinterest page and click on the + Add a Pin button
- Paste the YouTube link into the box under “Or find images to pin”
- Click on the Find Images button
- Your selected video will appear at the top of the window. Click on it to Pin it.
- In the new window choose a pin up board and enter a description then click Pin it
For more tips on how to use Pinterest for business, sign up for Devon’s Power of Pinning Webinar. I was really amazed at some of the ways people are using Pinterest and now I can truly see how people can us it to build a business empire.
If you are updating your twitter and facebook pages manually, then I’m going to tell you how you can update your pages automatically every time you release a blog post using twitter.
All but one plugin tool I’ve ever used has only updated 1 or 2 social networking sites and every time there is an update the plugin fails miserably. It is really frustrating to go back into the blog and update it every time the social networking sites make an update to find out your plugin doesn’t work.
Then I found SNAP, also known as Social Networks Auto Poster. SNAP was really easy to install as a plugin and for the social networking apps such twitter, tumblr, and facebook it was really easy to setup. They give very explicit instructions on how to create API keys and tokens to make your experience a lot easier.
Be careful when using the plugin. I’ve been known to update my Facebook page with my Twitter and tumblr accounts. Unfortunately, if you don’t pay attention you could end updating one social networking account and then update several others with the same post. Make sure that when you install this plugin that you stop all automatic social networking updates on other apps.
Also, even if you are sending your tweets automatically from your blog, you don’t want to make it your only contact with people. People get turned off by a lot of SPAM on twitter and they want you to be yourself. Let your blog update twitter and/or facebook once then you’re done. The rest of the time use twitter to update your status on life. Don’t use it as a sales tool. People want to know about you.
Social networking has been around for quite some time yet it is only recently that people have used videos to network with their friends and fans. I know I’ve used videos for demonstrations, but I’ve never really used them to show people about my life. Read more
So you’re running a blogger blog and you want someone to follow you or you want to mention this person in your blog? Well, here’s a sneaky little trick. While editing the post you can put +username and it will find the user with that name.
Unfortunately, as far as I can see this only works with on blogger with blogger blogs. I found out on facebook that if you +name that it will do the same thing as using the @username on facebook. Which is kind of a drag because it would be nice to have a common symbol for the different social networks, but I guess this would defeat the purpose of a competitive market. Of course, if you @username with someone on blogger it only brings blogger. Sigh.
I haven’t been able to get into using Google+ for some reason. I don’t know if it’s the interface or if is because I’m so busy with facebook and my blog that I just haven’t taken the time. If you use google+ then friend me on it.
You can find me on google+ at http://gplus.to/geekmom
I admit, I don’t work too hard on my facebook page at facebook.com/geekmom. I haven’t put a lot of time into designing the page. There is a way for me to get more people to see it if I just used one simple method of facebook spamming without really “spamming”
Many people don’t know that if you use @PAGENAME or @PERSONNAME that facebook will put a link to that person’s page in a comment or a wall post without adding a lot of linkage information. People can see it’s still a link, but they don’t have to see the extra verbage unless they highlight or mouseover the word.
In the example below I typed in @geekmom in a facebook comment then hit return. It didn’t add a bunch of junk to the comment. You can do this when tagging other people too. This can be done on comments and wall posts and I think it can be done on pictures too although I haven’t tried it yet.
So the next time you want to promote your business without a bunch of spam, just make a casual post where the word fits in with a sentence and use your company page if at all possible.
One of the most important pieces of your business is your email list. If you ever lose your website or other marketing channel then you’re going to be able to contact those people on your list. It is so important to backup that list daily and backup the backup. Put contacts from all sources on one list and make it part of your daily routine.
There is nothing worse than losing your whole website and not have a copy of all of your contacts. I’m talking about about backing them up from all sources including feedburner,, your blog, facebook, your twitter list of names, etc.
Back it up and put it in several different places. Make a master list and save it in a fire proof box. Honestly, I think your contact list is the most valuable piece of information you have in your business.